01
Four common formats
| Format | Reader’s decision | Typical structure |
|---|---|---|
| Investor deck | Is this a venture-scale opportunity worth a conversation? | Customer · problem · solution · market · model · traction · competition · team · ask |
| Grant / incubator deck | Does this fit the program and can this team deliver defined outputs? | Need · novelty · work packages · beneficiaries · milestones · budget · team · risks |
| Product / sales deck | Should this buyer run a pilot or purchase? | Buyer problem · workflow · preview · proof · implementation · price · next step |
| Crowdfunding page / deck | Do I trust the maker enough to support this project? | Maker · product · prototype · use of funds · reward · timeline · risk · updates |
02
A clean 16:9 PDF workflow
01
Draft in a 16:9 slide tool
Keep the source editable and use a consistent master for titles, footers, and page numbers.
02
Keep the on-slide copy short
One point per slide; put context and caveats in speaker notes or an appendix.
03
Export as a read-only PDF
Use standard fonts or embed them; inspect hyperlinks and check file size.
04
Make a second version for live speaking
Use fewer words on-screen and keep the fuller notes for yourself.
05
Check accessibility
Strong contrast, meaningful reading order, text labels for charts, and no reliance on color alone.
03
Adapt without changing the facts
- A metric should have the same definition everywhere, even if the investor deck highlights retention and a grant deck highlights beneficiaries.
- A forecast can be prominent in one version and absent in another; it must remain a forecast, not become actual traction.
- Use an appendix to answer predictable questions, not to hide material risks.
- Keep a dated master copy so collaborators do not circulate conflicting numbers.
One last reminder
This original guide is educational, not legal, tax, investment, or financial advice. Use current facts, verify local requirements, and ask a qualified professional when the decision affects your obligations.