The seven-part story
Open with the human reason
What did you notice, experience, or make that started this project? Keep it specific, not grandiose.
Name the need
Who has the problem, how do they handle it now, and why is that not enough?
Show what exists
Put a prototype, sample, rehearsal, sketch, or preview in front of the reader.
Explain the plan
Describe the next work in a sequence that can be checked.
Show the budget
Connect the target to production, delivery, fees, taxes, and contingency.
Name the uncertainties
Explain the hardest open questions and your plan if the first approach fails.
Invite a specific action
Ask for a pledge, feedback, a share, or an introduction—one clear action at a time.
A copy-ready page skeleton
Use these headings in your draft, then replace every prompt with details from your project.
- The idea: [what it is, in one sentence]
- The need: [who experiences what problem, and how you know]
- What we have made: [photos, prototype, sample, preview, or rehearsal]
- What happens next: [milestones, dates, and who is responsible]
- Where the money goes: [plain-language budget categories]
- Risks and changes: [what could shift, and how you will communicate]
- About the people making it: [relevant experience and real roles]
- What supporters can expect: [reward or no-reward pledge terms, timing, limitations]
Visuals that support the story
- Use one clear hero image that shows the real product, prototype, work, or people behind the project.
- Add captions when a picture needs context: prototype version, date, or what is still being tested.
- If you use a video, open with the maker and the project. Demonstrate rather than promise.
- Use only images you created or have permission to use. Credit licensed material and avoid stock photos that imply a made-up team or customer.
One last reminder
This original guide is educational, not legal, tax, investment, or financial advice. Use current facts, verify local requirements, and ask a qualified professional when the decision affects your obligations.